Gaffney Barnett Brand + Marketing Design
Gaffney Barnett Brand + Marketing Design
I was tasked with re-branding the Will Leather Goods Detroit Store in conjunction with the “Detroit Homecoming Celebration”.
The founder of Will Leather Goods, William Adler is a Detroit native and a strong supporter of the Detroit community. The idea of opening the Detroit store was rooted in his family’s history of business in the area.
We painted the side of the building and used typography to promote the Will Leather Goods brand pillars and history.
Will Leather Goods coffee cards that could be shared within the community and drive traffic to the stores.
Temporary fly pasting teasing the Will Leather Goods Brand during store construction.
Will Leather Goods branded postcards
Proposed back wall inside of the Austin store. Photos would be enhanced with flush mounted light boxes behind them.
Playing off the popular Austin saying “Keep Austin Weird”. I designed the Keep Austin Tote. The idea was that the customer could personalize their tote by embossing their sentiment at the Will Leather Goods Austin Outpost. “Make it Personal” is a huge pillar of the Will Leather Goods Brand and one that we tried to convey throughout the branding. Complimentary embossing is promoted at every store and online.
We opened our Houston store shortly after Hurricane Harvey. A portion of all tote sales were donated to GlobalGiving - a fund that provides relief to the hurricane survivors in the form of emergency supplies and medicine in addition to longer-term recovery assistance.
Playing off the popular Austin saying “Keep Austin Weird”. I designed the Keep Austin Tote. The idea was that the customer could personalize their tote by embossing their sentiment at the Will Leather Goods Austin Outpost. “Make it Personal” is a huge pillar of the Will Leather Goods Brand and one that we tried to convey throughout the branding. Complimentary embossing is promoted at every store and online.